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Networking

28/9/2014

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This week I've been a busy bee!  I'm relieved to have finished the last coat of paint in the studio, yipee!

I've arranged to meet a selection of arts enthusiasts who have applied to assist me with Amplify's day to day operations.  I'm really looking forward to bringing someone on board as an ambassador for my brand and being able to provide them with the opportunity to extend their arts experience.

As well as searching for a suitable freelance helper, I've decided to spend the next few weeks networking and promoting classes.  I've launched social media for 'Amplifytalentuk' and started chit chatting.  The graphic designer I'm working with, whipped up this fantastic cover photo.  I love it, it's so playful!  

I'm determined that when those studio doors can eventually open, there will be plenty of students raring to go.
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countdown to launch

14/9/2014

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This week Amplify's sign went up outside the venue and a wave of excitement came over me!  There are only three weeks left before my first classes open but still quite a bit to be done.  

Alongside setting up administrative operations, I've been chipping away at the last coat of paint in the studio.  Next, the floor will need to be levelled before the top surface can be laid.  After this, the re-upholstered seating, mirrors and ballet barres will be installed.  Before adding finishing touches.

For now, time to start spreading the word with my first batch of flyers! 



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Branding

7/9/2014

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Alongside the studio renovation, the branding of Amplify is starting to take shape.  After brainstorming with a graphic designer, we agreed that Amplify's services are so diverse that simple is best in terms of branding.

We've chosen a vibrant colour scheme which has an energetic vibe.  The bright yellow really makes me smile :)  And the logo can be shortened to an A* star icon, making a positive statement about the result of hard work.

So, the first batch of flyers have now been sent to print and sample tees are on order.  I'm so excited to start spreading the word and enrol Amplify's first budding performers!

But there's still a lot to do including the website and just one month until launch.
  I'm absolutely loving being rushed off my feet and turning my vision into reality.



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    Author

    Life behind the scenes with Amplify founder Jemma Bird.

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